The Setu Platform

One AI engine for your whole business

Setu is a suite of AI assistants that work together on one platform — capturing leads, qualifying them, quoting, following up on WhatsApp, handling support and logging every call. Switch on what you need; add the rest as you grow.

One connected platform

Leads, quotes, calls, chats and tickets share a single timeline — no more scattered tools.

Live in 48 hours

We set up and integrate everything for you. Most businesses are fully automated within two days.

Compliant by design

AES-256 encrypted credentials, NBC-2016 quotes and Meta-policy WhatsApp — safe at every layer.

Six assistants, one platform

Each Setu assistant solves one job brilliantly — and they all share the same data, so the whole becomes greater than the parts.

Incoming leads
Live
Rajesh M.
Fire Alarm Inquiry
TradeIndiaReplied ✓
Priya S.
Sprinkler System RFQ
IndiaMARTReplied ✓
Amit K.
AMC Renewal
JustDial
WhatsApp + brochure auto-sent in 12s
Lead Inquiry Assistant

Lead Management System

Auto-collect leads from TradeIndia, IndiaMART and JustDial, filter out the junk, and fire off an instant WhatsApp + brochure response — before your competitor even opens the inquiry.

  • Multi-platform capture. Pulls inquiries from TradeIndia, IndiaMART and JustDial into one unified inbox — automatically, 24/7.
  • Smart scope filtering. AI scores every lead for intent and scope, so junk and out-of-area inquiries never waste your team's time.
  • Instant WhatsApp reply. The moment a lead lands, it gets a personalised WhatsApp message with your brochure attached.
Explore Lead Management System
Quotation.pdf
NBC 2016 ✓
Sprinkler heads248NFPA 13
MS pipe (run)1,420 mIS 1239
Fire pump2,280 LPMNFPA 20
Total estimate₹42,80,000
Quotation Assistant

Quotation Automation

Upload a drawing and the assistant auto-calculates equipment, checks fire-safety code compliance (NBC 2016), and generates a branded PDF quotation — ready to send on WhatsApp or email.

  • Plan-to-quote. Upload a floor plan and the assistant auto-detects requirements and builds the bill of quantities for you.
  • Code compliance built in. Every quote is checked against NBC 2016 and IS/NFPA codes, so what you send is always defensible.
  • Auto quantity calc. Sprinkler counts, pipe runs, pump heads and tank sizes are computed from validated engineering rules.
Explore Quotation Automation
Marketing autopilot
Tender signal
Govt hospital fire-safety tender — Jaipur
AI draft · LinkedIn
“Is your facility NBC-2016 ready? 3 checks every facility manager should run this monsoon… 🧯”
38 AMC reminders queuedEthics gate ✓
Marketing Assistant

Marketing Automation

Monitor tenders and industry news, draft social posts and email campaigns, and run AMC-renewal reminder loops — all on autopilot, with an ethics gate that means no spam, ever.

  • Tender & news monitoring. Tracks Google News and tender portals for opportunities relevant to your business — and alerts you.
  • AI content drafts. Generates ready-to-post social media and email drafts in your voice, so the blank page never slows you down.
  • Email campaigns. Schedule and send segmented email campaigns to your customer base with built-in tracking.
Explore Marketing Automation
WhatsApp
Hi, I need a quote for a sprinkler system.
Sure! Sharing our brochure now. 📄 Could you share your floor area?
Brochure.pdf
Auto-replied · template compliant
WhatsApp Assistant

WhatsApp Automation & Chatbot

An approved WhatsApp chatbot that greets leads, sends brochures and quotes, runs follow-up sequences and routes conversations to your team — fully compliant with Meta's messaging policies.

  • Smart auto-replies. Greets every inbound lead instantly and answers common questions without a human in the loop.
  • Brochure & quote delivery. Sends documents with approved template + document header so they land even outside the 24-hour window.
  • Follow-up sequences. Multi-step nudges keep conversations alive until the customer replies or converts.
Explore WhatsApp Automation
Helpdesk board
Open
AMC query #1042
Refund #1039
In progress
Install issue #1031
Resolved
Quote follow-up #1028
Setu Helpdesk

Setu Helpdesk

A shared inbox and ticketing system that unifies WhatsApp, email and web queries, with agile boards, broadcasts and SLA tracking — so nothing falls through the cracks.

  • Omnichannel ticketing. WhatsApp, email and web queries become structured tickets in a single, searchable queue.
  • Shared team inbox. Your whole team works the same inbox with assignments, internal notes and collision detection.
  • Agile boards. Jira-style boards with epics and issue types to manage projects and support work side by side.
Explore Setu Helpdesk
Call log
Synced
Rajesh KumarOutgoing · 4:12
recording
Priya SharmaIncoming · 2:48
Amit PatelMissed
Telephony Assistant

Call Tracking & Dialer CRM

Turn your team's phones into a CRM dialer. Click to call a lead, auto-log the conversation against their record, capture recordings, and see exactly who called whom and when.

  • Click-to-call. Dial any lead straight from their record with one tap — on web or the Android agent app.
  • Auto call logging. Every call is automatically logged against the right lead with time, direction and duration.
  • Call recording. Capture and store recordings so you can review conversations and coach your team.
Explore Call Tracking & Dialer

Built for your kind of business

The same platform, tuned to how you sell.

See the Setu Platform on your business

Book a free demo and we'll show it running with your leads, quotes and channels in 48 hours.

Book a Demo